Though there had been a slight increase in spending after the loosening of social restrictions, Vietnamese consumers largely remain careful not to spend too much money too quickly.

Vietnamese consumers continue to be mindful of their spending in 2024 in anticipation of the challenging outlook in the short and medium term.

Consumer confidence has hit a record low due to the resurgence of COVID-19 cases in Ho Chi Minh City and neighbouring provinces.

June 04, 2024 | 15:47

Vietnam Investment Review

Vietnam’s food and beverage market is emerging as a hotbed of opportunity, with several companies from neighbouring nations as well as those further afield ramping up activity.

Though emotional confidence is up, CCI index has declined compared to 2023.

For consumerism, it will be a glass half full / half empty year

Doanh nghiệp nước ngoài đặt niềm tin vào triển vọng dài hạn ở thị trường Việt Nam, những cơ hội đầu tư, kinh doanh tốt vẫn “ló rạng” khi Việt Nam sớm hoàn tất tiêm chủng đại trà.

Infocus Mekong‘s annual Consumer Confidence Index survey indicates 2023 will be a year of consumer spend consolidation, focusing on savings and necessity buying, meaning slower consumer growth than anticipated, due to many economic uncertainties.

Consumer Confidence Index stagnant at 51 (out of 110), with total growth estimated to be below 4% to end of year

At its AGM on June 19, food producer KIDO Group highlighted the role of livestreaming in its business strategy.

The recent merger between Gojek and Tokopedia to create technology powerhouse GoTo Group is expected to heat up Vietnam’s digital platform market.