Understanding the New Dynamics of Ecommerce in Vietnam

Understanding the New Dynamics of Ecommerce in Vietnam

By IFM Research & Numerator (Kanatar Worldpanel)

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Choosing Tết: Vietnam's New Equation

Choosing Tết: Vietnam's New Equation

How Vietnam's most sacred celebration is being reinvented for a new generation

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Strong FMCG growth via M&A & Investment

Strong FMCG growth via M&A & Investment

Strong and resilent FMCG stay the course

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Cancham Vietnam  Consumer Trends Seminar Q4. 2025

Cancham Vietnam Consumer Trends Seminar Q4. 2025

Predicting consumer trends and  confidence for  2026 (a look at the key factors impacting consumer confidence, spend and sector analysis

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Vietnam FMCG companies investing big in uncertain times

Vietnam FMCG companies investing big in uncertain times

Fast-moving consumer goods remains resilient amid the economic uncertainty, giving hope to investors to ramp up their expansion plans.

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Covid-19 and Consumer Behaviour in Viet Nam

Covid-19 and Consumer Behaviour in Viet Nam

Covid-19 and Consumer Behaviour in Viet Nam

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Complementary IFM 2024 Vietnam Consumer Confidence Report

Complementary IFM 2024 Vietnam Consumer Confidence Report

Though emotional confidence is up, CCI index has declined compared to 2023.

For consumerism, it will be a glass half full / half empty year

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IFM Consumer Confidence index increases minimally for 2025 from 51 to 54 Index points

IFM Consumer Confidence index increases minimally for 2025 from 51 to 54 Index points

Signs of recovery ahead but inflation, a lack of consumer savings and a stalled Real Estate market slows recovery in 2025

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Featurings

2019

https://english.vietnamnet.vn/fms/business/220683/woowa-wants-to-waylay-food-apps.html

https://vietgiaitri.com/thuong-mai-dien-tu-khu-vuc-nong-thon-san-choi-tiem-nang-con-bo-ngo-20190505i3937779/

2018

http://www.miaozhen.com/index.php/EN/Index/newsxq/id/2437.html

https://customsnews.vn/e-commerce-cost-too-high-for-some-7221.html

https://www.brandsvietnam.com/16478-Phan-bo-lai-ngan-sach-tiep-thi-de-thuc-day-su-tang-truong

https://www.vir.com.vn/sharing-services-thrive-amid-criticism-56675.html

https://www.furnituretoday.com/business-news/about-walter-blocker/

https://deltainvest.vn/cms/print_page/5b710a123c51f21b4688c7ac/

https://e.vnexpress.net/news/business/tiki-vn-attracts-investors-despite-26-million-in-accumulated-losses-3775496.html

http://ven.vn/traditional-retail-is-still-going-strong-in-vietnam-37141.html

https://docplayer.net/54648896-Digital-mobile-banking-trends-prepared-by-infocus-mekong-research-ralf-matthaes-managing-director.html

https://www.globalbusinessoutlook.com/increase-in-world-oil-prices-helping-boost-vietnams-economy/

https://www.vir.com.vn/sharing-services-thrive-amid-criticism-56675.html

http://thepangroup.vn/vietnams-consumer-promise-beckons-as-state-smooths-dealmaking-en98965.htm#.XQnHL4gzbIU

http://vneconomictimes.com/article/op-eds/r-d-policies-encourage-action

2017

http://english.mic.gov.vn/Pages/TinTuc/134436/Infocus-Mekong-Research-releases-Digital-Trends-in-Vietnam-2017.html

https://vneconomictimes.com/article/op-eds/attitudinal-shift

https://www.itv-asia.com/en/marketing/m2-network/955-ralf-matthaes

2016

https://www.seafoodsource.com/features/supermarkets-are-the-future-for-fish-retailing-in-vietnam

Vietnam Business TV Interview: https://www.youtube.com/watch?v=e7ytGblTR0I

IFM Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.

Contact Us: 121 Quoc Huong, An Khanh ward, Ho Chi Minh city, Vietnam   
+84 28 6686 5802
contact@ifmresearch.com

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