Why Infocus for financial, banking & insurance research?
- Over 20 years experiences with the Finance, Investment, Banking and Insurance research in Vietnam
- Access to consumers in secured living spaces (apartments and villas, offices)
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Total Panel Size N=56,706 |
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| Our Financial Clients | Penetration of Financial Products |
Urban % |
Rural % |
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 |
 |
High net worth individuals 25,000,000 VND/ month |
48% | 22% | |
 |
 |
Bank Accounts | 53% | 43% | |
 |
 |
Private Insurance | 51% | 32% | |
 |
 |
Credit Cards | 37% | 24% | |
 |
 |
 |
Investment Funds/ Stocks, etc | 12% | 8% |
IFM Banking panel and Tracker - A mobile offer for mobile clients
What is the offer?
- Providing a representative overview of your market (access to a macro-level sample)
- Identifying industry trends and anticipate the future of banking
- KPIs: See how YOUR bank and product offerings are viewed among your and potential customers
- See how YOUR COMPETITORS and their product offerings are viewd on the market
- Offering competitive intelligence, how best to position your company in a competitive market
What are the benefits to you?
- Get insights from the top wealth tier/ SEC
- Reduce your marketing costs: spend less to get more
- Benchmark: stay ahead the competition
- Retain to customers and gain new ones
- Understanding your marketing RoI - what is driving your brand
- Engage your online-banking customers
- Continuos tracking of your brand over time
For a detailed version of our offer, please click HERE
Would like to know more?
Do not hesitate to ask us directly! We’ll be glad to discuss your business problem and help you to find best solutions for you.