Vietnam's Car Market
2.9 million cars on road (2017)
- HCMC: 700,000
- Hanoi: 580,000
Key Drivers
- Lower tax rate (0% ASEAN import tax in 2018)
- The booming of Uber and Grab in Vietnam
- Low interest car loan
- Rising middle income, GDP per capita reach 2,700 USD in 2020
- Upgrading the transport infrastructure
- Rising of urbanization
Sales Volume by Segment 2017
- Main stream segment: 190,000 units, -10.2% yoy, strong decline of cars and MPV segment
- Premium segment: 9,660 units, -15.9% yoy, shortage of imported car
How We Differ
IFM builds its research expertise through a combination of fact-based market analysis and strategic consulting
Tracking
- Macro economy & government policy
- Car player activities
- New car models launching
- Price tracking
- Public data (VAMA, Vietnam Register...)
Primary Research
- Quarterly car buyer mobile panel survey
- Brand health tracking
- Market entry survey
- In-depth survey
Market Analysis
- Market profiling & snapshot
- Market sizing, share
- Distribution analysis
- Forecasting & scenario planning
Competitive Strategy
- Product benchmarking
- Pricing analysis
- Brand tracking
- Competitor tracking
Growth Strategy
- Market entry
- Partner evaluation & selection
- Project implementation
- Value proposition development
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