IFM Qualitative Offer
Why IFM Qualitative?
- More than 24 years of qualitative experience in Vietnam
- Moderators with more than 10 years experience
- Easy-to-follow simultaneous translation
- Excellent one-way mirrored facilities
- Full service offer: From ethnography to cocreation to Focus groups and IDIs’, we offer nation wide
Our Philosophy
Insight exploration and understanding the underlying drivers of consumer behavior is delivered by 4 core elements. We stress …
- Accurate target specific recruitment and utilize our 60,000 strong IFM panel to augment traditional recruitment
- Expertise topic guide design to allow for natural flow and genuine and open conversation
- Trained and experienced topic and target relevant moderation to drive engagement and openness
- Experienced market interpretation of results, gained by two decades of Qualitative in Vietnam
Qualitative Deliverables and Facilities
We can provide the following deliverables:
- Recruitment
- Moderation
- Facilities
- Incentives
- Simultaneous translation
- Transcripts
- All facets of project management
- Audio/ video
- Full report with quotes/ verbatims
Would like to know more?
Do not hesitate to ask us directly! We’ll be glad to discuss your business problem and help you to find best solutions for you.