Livestreaming is no longer just hype in Vietnam, with brands prompted to keep up with rapid changes.

At its AGM on June 19, food producer KIDO Group highlighted the role of livestreaming in its business strategy. Its Entertainment to E-Commerce trade promotion project on TikTok will remain a valuable tool for the group to execute marketing strategies, promote products, and test new markets while understanding consumer behaviour better, especially through livestreaming.

“Previously, KIDO sold goods via traditional channels. Since the project was launched late last year, we have taken the advantage of livestreaming to launch new products. The more livestreams we carry out, the more orders we are likely to close,” said CEO Tran Le Nguyen.

KIDO’s platform offers a blend of shopping, entertainment, and promotional activities, and brands under KIDO have actively participated in livestream sales events to enhance brand visibility and boost revenues.

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