2023 Consumer spend predicted to be slower than expected due to very cautious in 2023

InFocus Research Leading market research insight for consumers from Vietnam, Cambodia and Laos.

2023 Consumer spend predicted to be slower than expected

Infocus Mekong‘s annual Consumer Confidence Index survey indicates 2023 will be a year of consumer spend consolidation, focusing on savings and necessity buying, meaning slower consumer growth than anticipated, due to many economic uncertainties.

“We do not expect a big rebound in consumer spend as Vietnamese are trying to rebuild their nest egg” noted Ralf Matthaes, Founder / MD of Infocus Mekong Research.

See how your sectors, industries and brand with be impacted in 2023.

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2023 consumer spend predicted to be slower than expected from Infocus Mekong Research

IFM Research is a technology-driven market research company specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.